Young Ananya Birla - Early Life & Career

Born on the 17th of July 1994, Ananya has always had a penchant for doing things differently. She began learning the santoor at the age of eleven and has been playing ever since. As she slowly moved away from her classical training, she taught herself to play the guitar using internet video tutorials. It was the start of a love affair with music that only grew as time passed.

Ananya left formal schooling at sixteen and was thereafter home-schooled. In her free time, she played football and learnt to surf. Hailing from a big business family, and being an introspective child, she became acutely aware of the inequalities surrounding her and craved to create a positive global change.

Ananya Birla Early Life and Schooling
Ananya Birla Initial Ventures

The idea to enable the poor in becoming economically self-sustainable was the vision she sought. At just 17 years of age, she set up a microfinance organisation to support women entrepreneurs in the Indian rural areas to further grow their own businesses. She called it Svatantra.

Ananya then set off for college in England where she read economics and management at the University of Oxford. During this time, she started singing and playing the guitar at pubs and clubs on weekends in London, while still managing Svatantra, with a capable team over Skype calls.

While in England, Ananya worked as a counsellor for a student welfare charity where she met and interacted with many people her own age who were suffering from anxiety and depression. The experience changed her. After university, she came back to India and along with her mother set up a mental health initiative called MPower, which is working to stamp out the stigma towards people with mental illness in India.
Ananya Birla Another Initiative

While in England, Ananya worked as a counsellor for a student welfare charity where she met and interacted with many people her own age who were suffering from anxiety and depression. The experience changed her. After university, she came back to India and along with her mother set up a mental health initiative called MPower, which is working to stamp out the stigma towards people with mental illness in India.

Ananya’s second business, CuroCarte, curates rare, high quality, handicrafts designed for the 21st century luxe society from across the globe and makes them accessible through an e-commerce platform.

Ananya enjoys writing her own songs. A few years ago, she wrote a song called ‘I Don't Want to Love’ and pitched it to music labels in India. One thing led to another and eventually she was signed on as an artiste by the Universal Music Group, India. Her debut single ‘Livin’ the Life’ launched worldwide in November 2016.

Ananya Birla Second Business
Till date, the single has crossed 3.5 million audio streams while the music video has been viewed over 5 million times on VEVO/YouTube. The single also peaked at a high #11 on the Shazam Top 100 India songs charts! March 2017 saw an artistic collaboration with DJ Afrojack, on a remix for Livin’ the Life and enjoyed a worldwide release by the dance imprint PM:AM Recordings - a global dance network supporting established labels in the music industry, making her the first Indian artiste in history to do so.
Ananya Birla First Music

Till date, the single has crossed 3.5 million audio streams while the music video has been viewed over 5 million times on VEVO/YouTube. The single also peaked at a high #11 on the Shazam Top 100 India songs charts! March 2017 saw an artistic collaboration with DJ Afrojack, on a remix for Livin’ the Life and enjoyed a worldwide release by the dance imprint PM:AM Recordings - a global dance network supporting established labels in the music industry, making her the first Indian artiste in history to do so.

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